The original client ask:

I am rebranding my company from Blink Opportunities to the name of Blink Social is a company focused on helping people find and follow their true passions. This is done through the form of a podcast called the “B/S podcast” along with several other events. I want people to be reminded of their dreams and visions when they see the logo.

The Logo that I have now is cool but I feel that it is too Clip Arty. I would like it to look more realistic and modern. Relatable to the Adidas and body brow images I’ve attached below. Even if that means making the concept simpler. Wouldn’t mind using a similar stroke Design if possible on the B/S. If possible.

Rough drafts along the way…


Final Logo