The Challenge

The client came to me with an ask of designing a logo mark for their newly created online retail store that sells t-shirts, hoodies, sweatshirts, scarfs, and hats.


The final logo is heavily influenced by HBCU’s and the people who take pride in attending their HBCU. I incorporated an Afrocentric fist to promote pride and strength with a simple “HB” monogram.





Agency FB Black

Project: Logo Design

Working and developing a logo + brand identity from scratch is a real challenge. I love the end result here.

I invite you to stay tuned and see how I faced this amazing challenge, and see the final logo. My goal is to always help businesses evolve & grow.