The Minnesota Black Chamber of Commerce started a project to rebrand and redesign its communications. This included developing a new and complex website.
The Minnesota Black Chamber of Commerce is committed to serving black-owned businesses and their communities through access to education, advocacy, and economic development. Their goal is to maximize the potential of every black-owned business, large or small, by providing equitable opportunities for growth at every stage.
The MN Black Chamber team came to us with two main project requests:
- to redesign their outdated and underperforming website
- to keep the site simple, nimble and restructure the site architecture
Members deserve to get the best business support from their Chamber of Commerce. To that end, website ease-of-use and search optimization became a very important piece of the redesign.
First, the website needed a simple UI for members. Things like applying for membership and editing your business profile were given top priority. A simple and easy-to-navigate website was built giving members the power to find information fast and control over their business profile.
INTEGRATED EVENT CALENDAR
CUSTOM CONTACT FORMS
Advanced WordPress Development
Everything on the new MN Black Chamber website needed to be custom-developed with advanced web programming techniques. The business directory, user management, theme design, online application form, events module, and built-in CRM features were all custom-coded.
While the underlying system would be supported by WordPress, the end result would be far from your basic website platform.