Bringing a New Brand to Life
In 2018, a new Minneapolis-based modeling agency was birthed. We started this project with the primary goal of building and establishing a web presence for a new modeling agency in the Twin Cities. Not only did we give Porte Model & Talent Management Agency a fresh visual direction on the web, but we also helped them establish a way to scout new faces. In fact, our digital strategy opened up the runway for strong business relationships while continuing to gain momentum and opportunities to date.
WHAT WE DID
Content Management System
Custom WordPress Development
Beauty and Brains
While we were busy building this website for PMTMA, a bold brand launch was happening simultaneously. What they needed next was a future-forward website that could bring the new brand to life. A key pillar of the new PMTMA site is the richness of interaction that users can experience — with the model showcase, with the staff, and of course with getting scouted.
Additionally, the new site is mobile-friendly, accessibility compliant, fast-loading, and optimized for search engines.
Strike a Pose.
Glitz. Glamour. Minimalism.
We know that models and entertainers focus on visuals on and off-screen, so we set a strategic plan in motion and developed a fully customized, client-manageable website supported by an effective organic SEO campaign, helping to position Porte Model & Talent Management Agency at the top of their clientele search category.
Optimizing the model experience
Modeling Agency Website
Our design team revamped their color palette, taking their soft, cool theme to a more bold, black, white minimalistic template. This high level of contrast–along with the dynamic sizing of typography–were integral to achieve the final look of the site. The final product was well received by the client. The design elements we created were then transferred to all other media platforms, allowing their new online presence to propel them forward in this competitive industry.