OVERVIEW
From Tik-Tok influencers to concerts Jagger would approve of Simply Modern Productions manages a world-renowned roster of A-list entertainers in just about every genre imaginable.
Since 2014, they have provided bands, cirque acts, DJs, impersonators, voice talent, and models for their clients. Although they had reached great heights on their own and were well-established within their industry, they wanted to reach even greater audiences by revamping their website.
Challenge
Simply Modern Productions is a leading talent agency committed to working with some of the most respected brands in the entertainment space. Their mission is to provide their clients with the utmost professional and reliable talent possible.
In fact, because they work with such prestigious luxury brands, their image is extremely important. So they needed to find a way to intrigue their clients, while conveying an exclusive feel. In order to do this, their talent had to look impeccable, and their overall brand needed a modern facelift to match.
Similar to a portfolio site – where primary emphasis is placed on high-quality visuals and media – it was of utmost importance that this website was able to deliver both photo and video content consistently, effectively, and quickly for visitors around the world.
Solution
The finished website gives their new web presence a distinguished feel, as it allows clients to view each musician, dancer, or group, and make a selection for what would be best fit for their event. This has helped land many respected brands as clients, such as Lexus, Toyota, and MGM Grand.
Good website design caters to user experience first and has a functional, balanced design that also reflects the service offerings, giving clients a taste of what to expect. Key information like talent genre, event type, video reels, and contact info was also placed in an intuitive layout with clear calls to action.
In essence, the website experience gives us a clear sense of what Simply Modern Productions is all about, their service and quality of talent using custom design and user-experience elements.
WHAT WE DID:
➜ Content strategy
➜ Stakeholder interviews
➜ Conducted UX research
➜ Usability testing
➜ UX + visual design
➜ Conducted competitive research
