Challenge
The client came to me hoping to re-design their logo, which was originally designed in 2016 when they were just getting started. Since then, they have transitioned their messaging and who they are as a brand and wanted their brand identity to reflect that.
They wanted to continue using the tagline “Content, Creativity and Culture.”
Solution
The final logo mark is a blend of minimalistic typography with a modern + futuristic twist. It was imperative to integrate a lens that symbolizes that the company leads with creativity of youth from various lenses.
Color
◉
Primary
◉
Secondary
Typography
➜ TESLA Regular
➜ Brink Black
PROFESSIONAL. WITH A YOUTHFUL SPIN.
To adapt the old logo into a viable brand mark, we simplified the ideas of the original design into a cohesive logo. The final design includes a few symbolic nods to media and videography. The primary colors are bright and energetic, and the fonts are modern and approachable. The final design is professional and cohesive.
BEFORE
OLD Logo
AFTER
New Logo
BTW, WE DIDN’T STOP THERE…
After we overhauled the Youth Lens visual identity they also hired us to design and develop a website to match the new brand.
