The client came to me hoping to re-design their logo, which was originally designed in 2016 when they were just getting started. Since then, they have transitioned their messaging and who they are as a brand and wanted their brand identity to reflect that.
They wanted to continue using the tagline “Content, Creativity and Culture.”
The final logo mark is a blend of minimalistic typography with a modern + futuristic twist. It was imperative to integrate a lens that symbolizes that the company leads with creativity of youth from various lenses.
➜ TESLA Regular
➜ Brink Black
PROFESSIONAL. WITH A YOUTHFUL SPIN.
To adapt the old logo into a viable brand mark, we simplified the ideas of the original design into a cohesive logo. The final design includes a few symbolic nods to media and videography. The primary colors are bright and energetic, and the fonts are modern and approachable. The final design is professional and cohesive.