Challenge

The client came to me hoping to re-design their logo, which was originally designed in 2016 when they were just getting started. Since then, they have transitioned their messaging and who they are as a brand and wanted their brand identity to reflect that.

They wanted to continue using the tagline “Content, Creativity and Culture.”

Solution

The final logo mark is a blend of minimalistic typography with a modern + futuristic twist. It was imperative to integrate a lens which symbolizes that the company leads with creativity of youth from various lenses.

Color


Primary


Secondary

Typography

TESLA Regular
Brink Black

Project: Logo Re-design

Re-designing an existing logo can be quite the challenge. It’s all about understanding the direction that they want to take the logo in while pairing it with their strategy for future promotion/usage. I love the end result here.

Also, in the midst of COVID-19, the client wanted to get out ahead of providing and helping people go digital with content and branding. They wanted to let people know that they are a company that leads with the creativity of youth but that does not mean they are not professional. It means that you get to tap into the untapped ideas and a futuristic mindset when it comes to your business.

I invite you to stay tuned and see how I faced this amazing challenge, and see the final logo. My goal is to always help businesses evolve & grow.