What Makes a Good Website?
Many things make a website work: How it loads, how it looks, how it functions, how it searches. At TravonSellers.com, here are some of the website rules I try to follow when creating websites for clients in the Minneapolis area, and beyond.
What’s the Purpose?
Foremost, good web design meets the needs of the user. Are you looking for information, to buy something, to learn something, to hire someone? Each page of your website needs to have a clear purpose.
What Are You Saying?
Make no mistake, these days people want information quickly. It’s more important than ever to make your information easy to read and understand. I like to use bullet points, short paragraphs and hide/show toggles instead of long sentences.
Navigation is key for me. Simple, easy, clear. I try to follow the three click rule, which means users can find the information they want in no more than three mouse clicks.
Can I Find You?
You want to be on page one of a Google Search for your specific service or services and geographic area. I work to help my clients get there by adding content that matters and searches well. What good is a beautiful website if it can’t be found?
Updates and Changes
Your site has to change regularly for Google, Bing and Yahoo to index and rank you correctly. A site that does not have regular updates containing useful, keyword-thoughtful articles will tank. Adding News or Blog is the easiest way to add good content that matters to your visitors and helps your site search effectively.
What’s Your Face?
For body copy, I typically use sans serif fonts, at 14-16 points. I recommend using no more than two to three different fonts.
White space is very effective at giving your website a modern and uncluttered look. I love color, but rarely use it as a page background, as it’s harder to read and won’t print nicely. A distinctive color, used tastefully, is a great feature to make your site stand out.
No one likes a website that takes ages to load. Compress, reduce and simplify or your visitor will click away… probably forever.
Smart Phone, Tablet, Laptop, Desktop
If your website is mobile friendly, it will be seen by more people. I create responsive websites that automatically adjust to different screen widths, devices, and sizes. Without this, you’re going to lose a big chunk of your potential audience.
Nice and Neat
I love grids. It makes everything look neat and clean. Plus, it makes changes and updates much easier.
Facebook, YouTube and to a lesser degree Instagram, Twitter and Pinterest REALLY help your site get found. I know, it may seem like a pain, but it’s worth it. And remember, they are free. So just do it. Or call on a pro to help you. I offer this service.
I’ve said it before, but I find that WordPress works. It’s easy to update, searches well, looks great and is constantly updated and improved by WordPress.org, so it helps you stay on top of your game. PLUS, there is no additional fee/cost to WordPress.org. Nice.
Who Do you Love?
Or at least like? You need to find a website designer who you’re happy to work with.
If the firm is too big, you may get lost. If the firm has one standard look, your site may appear cookie-cutter. Too small, and you may wait forever. I typically start and finish a site within a month. That gives me enough time to get to know my client, their work, their needs and more. I snoop around and look at their competitors, what others in the same business are doing right, or wrong. I try to give each client a unique flavor and vibe that matches their business.
Thanks for reading this!
Can I be of service to you and your business? Here is my website quote form. Fill this out and I’ll get back to you asap with a personalized quote for your next website/project.